Car searches rise as Sterling falls

European car searches rise as Sterling falls, says Motors.co.uk

•         Car searches from Europe for UK cars on the rise as the pound weakens
•         Whilst visits from UK buyers are up 18% YOY, Motors.co.uk has also seen a significant rise in visits from other European countries with right hand drive cars
•         Website visits up 151 percent from the Republic of Ireland

Dermot Kelleher, Director of Marketing & Business Intelligence, at Motors.co.uk

Savvy European car buyers are taking advantage of the weakening pound by purchasing cars advertised in the UK, according to new figures from Motors.co.uk. The car search website has seen a significant rise in traffic from European countries who drive on the right-hand side of the road since the value of the Pound started falling.

With the Pound falling as low as £1.09* against the Euro in October, brands across the UK retail industry are bracing themselves for a surge in European customers, and Motors.co.uk has found car search sites to be no exception. Whilst the vast majority of visitors to Motors.co.uk are UK car buyers -  and UK visits have risen year-on-year by 18 percent - October 2016 has also seen an increase of 151 percent in visits from the Republic of Ireland compared to the same month in 2015**.

This matches a wider retail trend as Irish consumers have been visiting Northern Ireland to save money, with a Newry shopping centre reportedly seeing a 62 per cent jump in customers from across the border***.

Additionally, visits to Motors.co.uk from car buyers living in Cyprus rose by 117 per cent and 43 per cent from Malta in October 2016 when compared to the same month last year.

Dermot Kelleher, Director of Marketing & Business Intelligence, at Motors.co.uk, said “The impact of the falling pound has already been observed in other industries, such as consumer electronics, with premium tablets effectively costing up to £80 (€90) less one side of the Irish border than the other and it stands to reason that the savings on even more expensive goods such as cars could be even greater – encouraging more European consumers to spend in the UK.”

He added: “Although not our core audience, it is clear from our data that there is an increased dealer opportunity within other right-hand drive European markets.”



* tradingeconomics.com, October 2016
** Google Analytics, October 2016
*** Brexit: Pound’s fall pays dividend for NI border towns, BBC News, October 2016