Car Market Tracker - Nov 19

Competition for stock drove margin pressures in November

November was a challenging month for the automotive retail sector according to data released today by Cox Automotive.

Just over half of dealers reported that consumer demand was down YoY, but hot competition in the wholesale market has kept prices relatively high for used stock.

A note of optimism comes in the form of increasing fleet volumes, up YoY for the second month in a row.


November wholesale data

Manheim revealed that 87% of vehicles sold first-time in November as demand for used cars remained strong across the month.

Competition for used stock, coupled with a fall in average age and mileage saw the average sold price at Manheim increase by 5.9% MoM and 4.1% YoY., the trade-to-trade online auction platform, also recorded an increase in average price, up 10% to £5,028, and a 1% rise against guide values. Similarly, NextGear Capital, Cox Automotive’s stock funding business, reported a slight MoM increase in average cost per unit to £7,721.

Philip Nothard, Customer Insight and Strategy Director for Cox Automotive said: “Stock has been in strong demand over the last few months and prices have remained high as a result.”

“October saw the highest volume seen all year at Manheim, but the number of vehicles in the wholesale market tends to reduce as we come to the end of the year. Usually we’d expect demand to slow down in line with supply, but this year competition for good quality vehicles has remained fierce throughout November.”

When it comes to stock mix, Manheim’s data did reveal some good news for dealers looking to source quality stock, with fleet volumes up 6.7% YoY.

Nothard continued: “The introduction of WLTP created a lot of challenges for the fleet market as tax uncertainty and supply challenges led drivers to stay in their existing vehicle.”

“As these pressures fade away, we’re starting to see fleet volumes return to the wholesale market, and hopefully this will help to ease the supply pressures we’ve seen over recent months.”

Fuel comparison November

Despite an overall price increase, average values for diesel vehicles were down YoY in November. This is due to the reduction in newer diesel models entering the wholesale market, and a trend that’s likely to continue over the months ahead.

AFVs continued to see increased average values, but please note that the relatively low number of vehicles mean that high percentage swings are likely, and the figures are more heavily influenced by changes in stock mix.

Dealer sentiment November

The latest dealer sentiment survey from Modix, the digital marketing arm of Cox Automotive, suggests a challenging month for dealers in November.

Just over half of respondents reported falls in both demand and margin retention YoY. In addition, more than a third said that stock availability had declined since the same time last year.

Nothard commented: “Margin compression is certainly not unusual when consumer demand is low, and the issue was compounded in November as competition in the wholesale market kept used prices high.”

Looking ahead, Nothard predicts that supply challenges will continue into January, but strikes a note of optimism in relation to fleet registrations:

“In the short-term there are a lot of unknowns, and the January market will certainly be affected by the election result. At present, it looks like good quality stock will still be in short supply, and it’s unlikely that the first few weeks of 2020 will bring an end to the pressure on used car prices.”

“On a brighter note, our most recent data has indicated that fleet volumes are gradually increasing, and hopefully this will continue in the medium to long-term.”

Latest from Cox Automotive

4th June, 2020

Stock profile plans highlight the need for data and insight

How are dealers are changing their stock profiles and why is accurate market data and insight is needed now more than ever?

Read more
3rd June, 2020

Regit - Future consumer attitudes towards EVs

Regit shares their recent research into future consumer attitudes towards EVs.

Read more
1st June, 2020

Dealer sentiment survey

Nine in ten dealers will not be cutting their used car prices as they begin to re-open for face-to-face trading....

Read more
15th May, 2020

KPMG COVID-19 impact infographic

KPMG’s automotive advisory team have produced an infographic concisely illustrating the impact of COVID-19 on the automotive retail sector.

Read more
More articles