Motors.co.uk celebrates record visits

Motors.co.uk celebrates record visits for automotive partner Network

•         Motors.co.uk Network reaches 4.9m consumers for the first time in January 2017
•         Dealers benefitting from wider audience and faster stock turn by advertising with Motors.co.uk
•         Motors.co.uk secures new Network partners as consumers use multiple websites to find their next car

Motors.co.uk Network reaches 4.9m consumers for the first time in January 2017

Motors.co.uk is celebrating a record number of visitors to its automotive partner Network, as it continues its growth in industry market share.

In January 2017, the Network reached 4.9m consumers* across its automotive websites.

Along with increase in audience, dealers are also benefiting from a shorter average stock turn by advertising their cars with Motors.co.uk.

Vehicles displayed on the car search website spent an average of 35 days in stock in 2016, which is significantly lower than stated industry averages.

Motors.co.uk is continuing to expand its partner Network, following the addition of PetrolPrices.com in February 2017, and it already includes major automotive websites such as Parkers, Motoring.co.uk, RAC Cars and Confused.com.

Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, said: “The rise in consumer reach and a shorter stock turn means our customers are selling their cars faster to more potential customers, generated from multiple online touchpoints in the car buying journey.

“With 90 per cent of consumers starting their search on Google** and 72 per cent of UK consumers visiting three or more car search websites when they look for a new vehicle***, our Network provides dealers with an instant solution that puts their stock in front of potential car buyers in multiple locations.

“We recently added PetrolPrices.com and are working closely with a number of automotive organisations to continue expanding the Network, with announcements about new partnerships coming in due course.”

* comScore MMX Multi-Platform, January 2017, based on the Motors.co.uk Network which includes Motors.co.uk, Parkers.co.uk, HonestJohn, Motoring.co.uk and many others.

** Google/TNS Global Auto Study

*** media.motors.co.uk/statistics