Motors.co.uk celebrates strongest ever month

Motors.co.uk celebrates strongest ever month in October 2016

•         Motors.co.uk sees a 17 per cent rise in year-on-year visits in October 2016 to record its best ever Q4 month
•         Car search site generates a 29 percent YOY increase in leads for its dealers in 12 months
•         Success follows another year of industry innovation and delivering brilliant value to dealers

Phill Jones, Managing Director at Motors.co.uk

Motors.co.uk is celebrating its strongest ever Q4 month following a rise in website traffic and consumer engagement in October 2016. New figures reveal the car search website has seen a 17 percent year-on-year increase in visits during October 2016 compared to the same month last year, with visits also five percent higher than in September 2016.*

While there has been a rise in traffic across all devices year-on-year, there has been a particularly big shift when it comes to mobile devices, with a 39 percent increase in visits from smartphones and a nine per cent increase in visits from tablets in October 2016 compared to October 2015.

The overall success follows another year of investment by Motors.co.uk in its three pillars of growth - network partnerships, marketing spend and product innovation.

Motors.co.uk dealers are also benefiting from the rise in website visits and consumer engagement as it has led to a 29 percent increase in leads in October year-on-year compared to October 2015.

“We are delighted with our results at the start of the final quarter of 2016 and we owe this success to our commitment to continuous innovation and significant investment in marketing,” commented Phill Jones, Managing Director at Motors.co.uk.

We are focussed in delivering brilliant value to our dealers, and our rise in traffic has led to more engagement that has resulted in more consumers buying more cars from Motors.co.uk dealers.
- Phill Jones, Managing Director at Motors.co.uk

“The growth in mobile traffic is particularly encouraging as our new mobile optimised website – currently in beta testing – will help improve conversion from this channel even further. Combined with our exciting product roadmap, this provides a great platform for a successful year for Motors.co.uk dealers in 2017.”