Dealers set to benefit from Motoring.co.uk

Motors.co.uk dealers set to benefit from Motoring.co.uk’s huge automotive community

Motors.co.uk has extended its partnership with Motoring.co.uk to offer its dealers the opportunity to connect with millions of car owners.

The new partnership will give Motors.co.uk dealers the chance to smartly target millions of geo-located car owners by email from the fully opted-in Motoring.co.uk community – using its data intelligence and prediction tools for when users are in-market for a new or used car and aftersales products, like a service or MOT.

Motoring.co.uk currently has access to 5.7 million consumers, including their habits and preferences.  By working with Motors.co.uk, dealers can develop personalised broadcast campaigns to develop improved customer relationships and sales opportunities.

Steve Durkin, owner of Steve Durkin Vehicle Services, explains: “Being able to use Motoring.co.uk and its data for email marketing has given our business a different but powerful opportunity, which works for us when wanting to target car owners who are potentially in-market for a new or used car, and most recently a service and MOT, which is great for our aftersales department.”

Phill Jones, Managing Director of Motors.co.uk

In the first half of this year, 53 per cent of consumer enquiries to Motors.co.uk dealers were made via email, proving that it is a vital media for consumers.

“Through our innovative MyMotoring hub and automotive data partnerships, we have been able to build a detailed view of UK car consumers, including an understanding of their current and desired vehicles” said Chris Green, Sales & Media Director at Motoring.co.uk.

“We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.”

Phill Jones, Managing Director of Motors.co.uk, added: “We’re committed to offering dealers advertising solutions that increase their business effectiveness.  Email is becoming an increasingly important way to engage with consumers and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts that will drive enquiries.

“The impressive results that Motoring.co.uk has generated for clients over the years, matched with a commitment to protecting and investing in its email database provides us with the confidence that our dealers will quickly benefit from tapping into this underutilised media.”

Dealers interested in using Motoring.co.uk’s email marketing solution to connect with more UK consumers should contact their Motors.co.uk account manager to find out more.

Targeted email campaign for Steve Durkin Vehicle Services