offers new parents advice partners with government-backed scheme to offer new parents advice

• partners with government-backed Your Parent Guide
•         Car search platform teams up with Departments for Transport and Education to help the parents of the 750,000 children born each year in the UK*
• advises on parents on which cars are right for their family and lifestyle partners with government-backed Your Parent Guide has partnered with a government-backed scheme to offer essential advice to new parents. The car search platform has teamed up with the Department for Transport and the Department for Education to contribute to Your Parent Guide – a handbook distributed to all parents registering the birth of a new child, advising them on all aspects of childcare during the early months and years.

Your Parent Guide offers parents positive and practical advice on a host of topics, ranging from, from feeding and health, up to preparing them for when their child goes to school. In the same spirit, has contributed to the travelling safely section, giving its advice on which cars would suit different families and lifestyles, complete with information about three of the latest hatchbacks, 4x4s and people carriers.

This partnership is indicative of the mission to help buyers buy the right car for them and its contribution sits alongside other contributors to the guide, which include The Money Advice Service, Start 4 Life and the government’s road safety initiative Think!

Dermot Kelleher, Director of Marketing & Business Intelligence at, said: “Having children is one of the most rewarding experiences in anybody’s life and the new Your Parent Guide is perfect to help anyone start their journey as a parent.

“We’re delighted to contribute to this guide, in partnership with the Department for Transport and its safety initiative Think!, in order to help parents of the 750,000 children born in the UK each year learn about different car makes and models and make the process of finding the right car easier.”

He added: “At we are committed to helping families find the right car to suit their lifestyle. Whether you are raising children in a city or in the country, we believe any parent will be able to find the car they need to make driving both enjoyable and safe for their family.

“We know that key life stages changes – such as moving house, changing job, finding a new partner and, of course, having children – are key drivers of buying and selling cars. With this partnership with Your Parent Guide we’re able to put our brand in front of this highly engaged audience, building awareness and visits for and response and sales for our advertising dealers.”

*Office of National Statistics, National Records of Scotland, The Northern Ireland Research and Statistics Agency - October 2016