Used car searches affected by World Cup

Motors.co.uk provides insight on impact of World Cup quarter-final on car searches

World cup 2018

Motors.co.uk Marketing & Business Intelligence Director Dermot Kelleher said: 

"Prior to the tournament we predicted that a quarter-final match involving England could have a potential impact on used car search volumes as consumers deviated from their normal routine to watch the fixture.

"Our hour-by-hour web analytics data from Saturday tells a really interesting story of three distinct day parts and corresponding online behaviour.

"Pre-match, unique users to Motors.co.uk were tracking up +16% relative to the same Saturday last year. However, during the match itself, between 3pm and 5pm, unique users were down -12% YoY, before rising +10% above last year's levels post-game.

"We would expect to see a very similar pattern this Wednesday evening, but can reassure dealers noticing similar effects on their own website traffic that the volume will quickly return post-match."

Latest from Cox Automotive

17th June, 2019

Why relationship building is everyone’s responsibility!

In his latest blog, our CEO, Martin Forbes talks about a recent Q&A with Daksh Gupta, CEO of Marshall Motor Holdings, and the importance of building strong customer relationships.

Read more
9th June, 2019

CV Market Tracker - May 2019

The LCV wholesale market proved unpredictable in May as two bank holidays, and softer retail activity impacted buyer demand.

Read more
28th May, 2019

What and Where Is Van Nirvana?

As James Davis, Customer Insight and Strategy Director (Commercial Vans), travels from John O’Groats to Lands’ End in a plug-in hybrid van, read his latest blog post on his version of Van Nirvana.

Read more
23rd May, 2019

Modix appoints Darren Sinclair as Chief Customer Officer

Modix has strengthened its global leadership team by appointing Darren Sinclair as chief customer officer (CCO).

Read more
More articles