New electric car hub launched

Motors.co.uk UK launches electric car hub in response to growing consumer demand

• Website launches electric car hub to aid consumers in their search for the right vehicle
• Nissan Leaf and BMW i3 top most searched for electric vehicles
• Dealers urged to prepare for electric vehicle enquiries following rise in online searches

Car search website, Motors.co.uk, has launched a new electric vehicle hub in response to growing customer demand for alternative fuel vehicles.

Dermot Keleher, Director of Marketing and Business Intelligence at Motors.co.uk

The new hub includes a comprehensive guide to understanding electric cars, including the logitistics and requirements around charging. It also includes a buying guide directing customers to in-depth vehicle reviews for specific cars they may be considering purchasing.

The launch comes as data* from Motors.co.uk, and fellow Cox Automotive company Modix, found that buyers are more unlikely than ever to consider a diesel or petrol vehicle for their next purchase, with new drivers - those aged 18 to 24 - most likely to choose electric models.

The report, to be released next month, also signalled the migration to hybrid is being driven by those in London and the South East. Influenced by falling prices, wider options and taxation benefits such as a reduced congestion charges, more than a third (39%) of car buyers in Greater London said they would consider a hybrid for their next model.

Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk, commented: "The growing uncertainty around the affordability of diesel, combined with environmental pressures to 'go green' has undoubtedly shifted consumer mindset to research and consider alternative fuel vehicles for their next car purchase.

"With more than four million online searches for electric vehicles in the last 12 months, we know there is clear consumer demand for expert information about electric car ownership.

This online hub offers a wide source of information for buyers considering a switch to electric or hybrid
- Dermot Kelleher, Director of Marketing and Business Intelligence at Motors.co.uk

Dermot continues: " It provides buyers with the ability to find one to purchase all on one website. Essentially, we have simplified the research and buying process, putting the guide and our car search functionality all in one place."

Motors.co.uk also believes the hub will help dealers better understand the growing marketplace for alternative fuel.

"The Nissan Leaf accounts for 53% of all electric vehicle searches, but the BMW i3, Renault Zoe and of course, the Toyota Prius are all strong performers", added Kelleher.

"With the popularity of electrics and hybrids expected to rise over the next year, its crucial dealers can answer key questions and provide as much information as possible to forecourt visitors in order to secure a sale."

Motors.co.uk Electric Cars hub can be found at https://www.motors.co.uk/electric-cars/ 


*Car Buyer of the Future report,  produced by Insight Advantage (survey of 650 UK car buyers in September 2017).