Motors.co.uk unveils new homepage

Motors.co.uk unveils new style homepage in continued investment

Motors.co.uk has revealed a new website homepage as part of its ongoing investment in brand, product and network. The new-look homepage builds on the site’s responsive platform, optimising regardless of the device on which it is accessed, and including a sleek, modern and animated background.

The design is mobile-led, with more than 40% of visits to Motors.co.uk now coming from mobile phones (66% including tablets). The page has been built using the same cutting-edge technology as sites such as Twitter and Facebook, and is designed to load content for mobile and tablet devices even more efficiently to further enhance user experience. The bold new look is the latest statement in a series of enhancements being made to the brand to support its ambitious growth plans. The Motors.co.uk Network has grown substantially over the past few months, with major new partnerships including RAC Cars, Auto Clubs International and Motoring.co.uk. Dealers listing stock on the site have also benefitted from Motors.co.uk’s ongoing consumer advertising campaign, currently focused on a series of radio slots on the UK’s number one sports radio channel; talkSPORT.

Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “We extensively planned the rejuvenation of our homepage as part of an ongoing innovation in product, service and brand. We’ve chosen an animated background featuring our Smart Finger character to welcome users to the site, ensuring our digital product messaging mirrors the brand’s above-the-line creative. The strategic positioning of the core search functionality centre-page and above-the-fold closely aligns with our ambition to simplify the vehicle search process. With this in mind, the new design serves to de-clutter the homepage and utilise enhanced calls to action to immediately draw the eye, presenting the user with a clear and easy to use search panel across all devices. Ultimately, all of our investments in the Motors.co.uk brand are focused on helping our dealers to sell more cars, more profitably. And we will achieve this by continuing to put the brand at the forefront of consumer’s minds.”

Ultimately, all of our investments in the Motors.co.uk brand are focused on helping our dealers to sell more cars, more profitably.
- Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk

David Hearns, product director at Motors.co.uk, added: “While the website has been device-friendly for a number of years, we are becoming even more mobile-focused in our user experience. “This development has significantly improved page load speed and is serving our aim of matching consumers with their next car quicker. This new style will be introduced across the website over the coming months as we upgrade each section to the new design, with search results pages, dealer stock and vehicle detail pages next in line for the update.”

Visit Motors.co.uk now to see for yourself.