Top tips this festive period

Motors.co.uk urges dealers to prepare for 'Boxing Day bounce'

• Traditional Christmas holiday slow down to begin one day later than normal on 23rd December
• Motors.co.uk urges dealers to prepare for strong consumer interest from 5pm onwards on Christmas Day
• Car search website's dealers received more than 400 enquiries on Christmas Day 2016
• Motors.co.uk on track for record response and 20% year-on-year increase in visits in December 2017

Motors.co.uk is urging UK dealers to prepare for consumer enquiries this Christmas as car buyers look set to stay online throughout the festive season.

The car search website found its customers were still receiving consumer enquiries on Christmas Day last year, as car buyers returned to shopping online once they had opened presents and had their lunch.

Motors.co.uk has made five predictions for this year's festive season which will encourage dealers to take the right steps to meet consumer demand and prepare for a busy Boxing Day:

• Motors.co.uk forecasts a record response for December and a 20% year-on-year increase in consumer visits thanks to a rise in search engine visibility and improved mobile functionality
• Consumer demand will slow down a day later than usual as December 23rd falls on a Saturday
• Consumer enquiries to dealers will be relatively high on Christmas Day, with more than 400 calls and emails sent to Motors.co.uk customers in December 2016
• Online car searches will bounce back from 5pm on Christmas Day as families sit down in front of the television with their tablets and smartphones
• From Boxing Day to New Year's Eve consumer demand will sharply rise - in 2016 average visits to Motors.co.uk per day were 4% higher during this period than on average per day in November last year