Yorkshire dealer wins trip to Las Vegas

Yorkshire dealer wins dream trip to Las Vegas courtesy of Motors.co.uk

•    Birstall-based car dealer wins dream trip to Las Vegas with Motors.co.uk
•    Runners-up claim short break to Rome, 55” 4K TV and Apple Watch
•    Competition encourages use of The Eye to track consumer response to listings on Motors.co.uk and its Network

A Yorkshire-based car dealer will soon be packing his bags for a dream trip to Fabulous Las Vegas, after winning a competition with Motors.co.uk.

Mark Bottomley, owner of Brams of Birstall, was stunned when he was greeted by Elvis and awarded his prize at his dealership earlier this month. Mr Bottomley has won return flights for two people and four nights of accommodation in Las Vegas after being randomly selected from nearly 300 entrants.

For the chance to win, Mr Bottomley joined Motors.co.uk’s independent customers in logging into consumer response tracking platform The Eye between May and July, and then answering a survey question based on recent automotive industry news.

Dealers could then improve their chances of winning by logging in and answering a new question every week.

During the competition period, the number of Motors.co.uk dealers accessing The Eye increased by 68 per cent and visits to the dashboard increased by 174% compared to the pre-competition period.

The Eye helps dealers understand how consumers interact with their advertisements on Motors.co.uk by tracking lead assists, such as detailed page views, as well as email and telephone enquiries.

Mark Bottomley said: “I’m dumbfounded. It’s come as a complete shock and I am delighted to have be selected as the winner.

“I’m really looking forward to going to Las Vegas and need to start planning where to go once we get there. I want to say a big thank you to Motors.co.uk for making this possible – I didn’t think I’d have any chance of winning the trip.”

Motors.co.uk Marketing and Business Intelligence Director Dermot Kelleher presented the prize alongside the King of Rock and Roll, and said: “We’re delighted to award such a hard working car dealer this fabulous prize.

This competition was an initiative to drive our dealers to our redesigned consumer response tracking platform, The Eye.
- Motors.co.uk Marketing and Business Intelligence Director Dermot Kelleher

“Thanks to The Eye, dealers can measure how consumers respond to their adverts, whether that’s online or on the telephone, and understand which cars are performing well on the Motors.co.uk Network.

“We are committed to providing our dealers with transparent solutions that help them improve their business and customer services so they can sell more cars.”

Watch Mark Bottomley receive his surprise trip to Las Vegas here >